Get Better Insights. Guide Better-Informed Decision Making.
Publisher: Int’l Institute of Business Analysis
Publication date: October 21, 2020
Format: Digital and Paperback
Print length: 172 pages
The “Guide to Business Data Analytics” provides a comprehensive overview of the principles, techniques, and applications of data analytics in the business context. From understanding data sources and collection methods to analyzing and interpreting data, this book covers essential topics for anyone looking to harness the power of data for business insights and decision-making.
Readers will learn how to use various analytical tools and methods to extract valuable insights from large datasets, including descriptive, diagnostic, predictive, and prescriptive analytics. Practical examples and case studies demonstrate how data analytics can be applied across different industries and business functions, such as marketing, finance, operations, and human resources.
Key topics covered in this book include data visualization, statistical analysis, machine learning, and data-driven decision-making. Additionally, the book explores the ethical considerations and challenges associated with data analytics, ensuring readers are equipped to handle data responsibly and ethically.
Whether you’re a business professional looking to leverage data analytics for strategic advantage or a student aspiring to enter the field of business analytics, the “Guide to Business Data Analytics” offers valuable insights and practical guidance to help you succeed in today’s data-driven business environment.
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