Whether you’re working with data experts or running your own tests, you’ll find answers in this book
Publisher: Harvard Business Review
Publication date: April 3, 2018
Format: Digital and Paperback
Print length: 256 pages
Overcome your fear of numbers and harness the power of data.
In today’s business landscape, data is abundant and essential. Managers must be equipped to extract insights from data, understand its origins, interpret it, and use it to make informed decisions. But where do you begin?
Whether you’re collaborating with data experts or conducting your own analyses, the HBR Guide to Data Analytics Basics for Managers provides the answers you need. This book outlines three fundamental steps in the data analysis process, enabling you to gather necessary information, analyze the data effectively, and communicate your findings to others.
You’ll discover how to:
- Identify the key metrics for measurement
- Conduct experiments and A/B tests
- Pose relevant questions to your data experts
- Grasp statistical terminology and concepts
- Create compelling charts and visualizations
- Avoid common pitfalls
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